Get to know Heropa
Meet the company dedicated to simplifying software training and sales with seamless, high-performance virtual IT labs—helping businesses scale, engage users, and drive real results.
Our story
How We Started
Heropa was founded in 2010 to solve a critical challenge in software training: delivering complex software to learners seamlessly, securely, and at scale.
The founding team saw firsthand how traditional training environments lacked realistic, hands-on experience; or were slow and unreliable, with clunky provisioning, making it difficult for businesses to train employees, partners, and customers effectively.
They quickly realized the challenge wasn’t just delivering virtual labs—it was making them high-performance, easy to deploy, and adaptable.Â
That’s where Heropa comes in. We help businesses sell and train software with high-performance virtual IT labs that drive real outcomes – building expertise, improving sales and retention, and gaining a competitive edge.Â

What We Do
The Heropa platform offers an all-in-one virtual IT labs solution.
Key features include:
- Virtual Classroom: An interactive and engaging host-lead experience with dedicated lab environments for participants.
- On-demand Labs: Instant access to fully configured environments for self-paced training, POCs and demos.
- Lab Workspace: Secure, browser-based access to lab environments, anywhere in the world.
With a focus on reliability, scalability, user-friendly design and exceptional support, we empower businesses to deliver effective software training and compelling sales demos.

How We Work
At Heropa, we believe in building more than just a great product—we build trust, long-term partnerships, and innovative solutions that solve real challenges. Our globally distributed team brings together diverse expertise, ensuring continuous improvement and a platform that stays ahead of the curve.
- Our People: Our strength lies in our people. With a team spanning multiple countries and backgrounds, we combine unique perspectives to drive innovation and deliver world-class solutions.
- Trusted Partnerships: We foster lasting relationships with our customers. Many start small but expand over time, recognizing our commitment to reliability, customization, and solving complex problems others won’t.
- Quality First: Unlike entry point, self-serve alternatives, we prioritize quality and long-term value. Our founding team remains deeply involved in technical management, ensuring our product delivers on its promise with the support our clients deserve.

Meet our leadership team
Jason Kinsella
CEO & Founder
Kris Croaker
Chief Technology Officer
Learn more about us
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What our customers have to say
Heropa isn’t just a vendor; they’re a strategic partner who understands our challenges and works with us to solve them.
The collaboration with Heropa has been instrumental in scaling our technical enablement programs globally.

Tammy Fox | Director of Product Operations and Education
I have worked with a lot of software SaaS companies over the years and Heropa is one of the best!
They truly partner with you as a client to understand your business needs and implement solutions that work.
