Get to know Heropa

Meet the company dedicated to simplifying software training and sales with seamless, high-performance virtual IT labs—helping businesses scale, engage users, and drive real results.

Our story

How We Started

Heropa was founded in 2010 to solve a critical challenge in software training: delivering complex software to learners seamlessly, securely, and at scale.

The founding team saw firsthand how traditional training environments lacked realistic, hands-on experience; or were slow and unreliable, with clunky provisioning, making it difficult for businesses to train employees, partners, and customers effectively.

They quickly realized the challenge wasn’t just delivering virtual labs—it was making them high-performance, easy to deploy, and adaptable. 

That’s where Heropa comes in. We help businesses sell and train software with high-performance virtual IT labs that drive real outcomes – building expertise, improving sales and retention, and gaining a competitive edge. 

What We Do

The Heropa platform offers an all-in-one virtual IT labs solution.

Key features include:

With a focus on reliability, scalability, user-friendly design and exceptional support, we empower businesses to deliver effective software training and compelling sales demos.

How We Work

At Heropa, we believe in building more than just a great product—we build trust, long-term partnerships, and innovative solutions that solve real challenges. Our globally distributed team brings together diverse expertise, ensuring continuous improvement and a platform that stays ahead of the curve.

  • Our People: Our strength lies in our people. With a team spanning multiple countries and backgrounds, we combine unique perspectives to drive innovation and deliver world-class solutions.
  • Trusted Partnerships: We foster lasting relationships with our customers. Many start small but expand over time, recognizing our commitment to reliability, customization, and solving complex problems others won’t.
  • Quality First: Unlike entry point, self-serve alternatives, we prioritize quality and long-term value. Our founding team remains deeply involved in technical management, ensuring our product delivers on its promise with the support our clients deserve.

Meet our leadership team

Jason has spent his career building technology solutions that solve real problems.

Drawing on his experience in infrastructure architecture in banking and Higher Ed, he created Heropa to combine cloud scalability with bank-grade governance for seamless software training and sales.

Jason Kinsella

CEO & Founder

Kris is an experienced engineer and systems architect with more than 20 years experience in software development and IT management.

As CTO of Heropa, he drives innovation and ensures the delivery of high-quality, scalable solutions.

Kris Croaker

Chief Technology Officer

Sanj is a seasoned strategic and operational leader who moved from consulting to leading cross-functional teams building impactful software.

Bitten by the startup bug, she keeps us on track and aiming for the sky here at Heropa.

Sanj Anderson

Chief Operating Officer

Learn more about us

Why Heropa?

We’ll give you 5 great reasons.

Trust & security

Our customers

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What our customers have to say

Heropa isn’t just a vendor; they’re a strategic partner who understands our challenges and works with us to solve them.

The collaboration with Heropa has been instrumental in scaling our technical enablement programs globally.

Tammy Fox | Director of Product Operations and Education

I have worked with a lot of software SaaS companies over the years and Heropa is one of the best!

They truly partner with you as a client to understand your business needs and implement solutions that work.

G2 Reviewer

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Why Heropa?

OVERVIEW & FEATURES

Get an overview of the simple, all-in-one virtual labs platform

Instructor-led training at its best.

Access hands-on lab environments from anywhere, with no installation required

Efficiently manage lab deployment with reusable blueprints

Offer dedicated environments for self-paced hands-on experiences

Robust dashboards and reports to make informed decisions and demonstrate impact

Distribute app credentials to learners for a seamless lab experience

Issue training credits for prepaid access to training with maximum flexibility

Share templates with external partners whilst ensuring consistency and control

View product news and updates in our changelog

Connect Heropa to your Existing tech stack to deliver a seamless experience

TEAM

Discover how training teams use Heropa to engage learners and improve training ROI

See how sales engineers use Heropa to increase deal speed and win more customers

Explore how to build advocacy and demand with engaging hands-on sessions during marketing conferences and events

USE HEROPA FOR

Deliver instructor-led training and monitor learner progress with hands-on labs in real-time

Offer guided, self-paced training experiences where learners can get hands-on with your software

Easily create tailored, hands-on demo & POC environments, with in-built monitoring and cost control

Run workshops and events with confidence with simple and reliable access to hands-on labs

Quickly spin up sandbox environments that replicate production for Development, QA and troubleshooting

Unlock innovation using pre-configured hands-on lab environments with maximum flexibility

Help partners succeed with advanced tools to manage partners and fuel their growth

LEARN

Discover the latest on virtual labs, product news, and more

Meet some of the leaders transforming their training and sales with Heropa

A guide to key terms relating to virtual hands-on labs

Resources to help you understand how hands-on labs work and the value they bring

Resources for customers

Everything you need to know about using Heropa

Integrate Heropa seamlessly to your app using our API

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DISCOVER

Meet the company dedicated to simplifying the delivery of hands-on software experiences

Our address and contact information – get in touch!

See what our customers are saying about Heropa

TRUST AND SECURITY

See how we protect your company's sensitve data

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