Virtual events such as conferences, trade shows and product launches are a key part of software sales. With these, software companies overcome barriers like time, resource and location. They can also increase the reach and number of attendees.

Despite this, virtual events are not without their challenges. For instance, performance can often be an issue. And companies need to keep attendees engaged in new ways.

Most virtual event platforms include live stream and pre-recorded sessions, multimedia presentations, and virtual networking tools. In some cases, they even include virtual exhibition spaces and exhibitor booths. These features achieve some of the goals of a typical physical event or conference.

However, for software companies looking to give attendees the ability to try out software for themselves, moving to a virtual event is more complicated.

In our experience, running cloud-based IT labs in a virtual classroom is the best way to do this. In virtual classrooms, presenters can hold demonstrations of live environments with virtual attendees.

Using virtual IT labs technology, presenters can guide attendees through a business use case for their product. Attendees can also test drive the product themselves. In addition, presenters can provide ‘over-the-shoulder’ assistance to attendees and give instant feedback.

Because of this, event attendees gain hands-on experience in an interactive session, that could not have been achieved via a typical webinar or multimedia presentation.

At Heropa, we firmly believe that you need virtual IT labs in order for your virtual event to be a success. Our high performance platform can help you achieve this.

To learn more about how to include virtual labs in your next virtual event, speak to us today.